Inspirational Woman Magazine

Client: Lisa Chuma

The Project.
Inspirational Woman Magazine is a career and business development magazine for women professionals. The magazine aims to “inspire, empower and educate women around the world to succeed in their careers and businesses.” At the time of rebranding, the magazine had a following of more than 11,500 and were hoping to attract more readers. They felt the need for a rebrand to move forward.

old and new logos

The Process.

I have been doing the layout and design of the magazine for a number of issues already so I was somewhat familiar with the culture.

some initial sketches

IWM logo sketches

logo mark options

IWM logo mark option 1

IWM- logo option-2

After presenting rationales for both, the client decided on the first option.

The Result.
Final Inspirational Woman Magazine Logo

branding guidelines


IWM Business Card

Inspirational Woman Magazine iPad app

“Combine creativity and talent, a strong desire for successful outcomes and a complete can-do attitude and you get… Grace Oris.

Grace was very diligent in gaining a clear understanding of our company needs. She applied her creative magic, limitless energy and professional work ethic to help us achieve our branding goals. The experience was both enlightening and fun… exceeding all expectations every step of the way.”

Lisa Chuma,Founder – Inspirational Woman Magazine