Asia Drinks

Client: Jack Cummins

The Project. Asia Drinks sells tea and coffee, supplying private-label mass market tea products to supermarkets and customer branded loose tea to wholesalers & retailers. The company also sells premium whisky. The company needed a new logo, feeling that their current logo wasn’t “doing it’s job sufficiently well”.

Asia Drinks Logo Mark

The Process. Over several emails, Jack and I worked together. Below are some images detailing how we came up with the final design.

previous logo

Asia Drinks Old Logo

a section of my mood board

Asia Drinks Mood Board

handwritten notes and a few of the sketches

Asia Drinks Sketches

logo options

Asia Drinks Options

Jack decided on the first. He felt the second was more “suitable for an older lady who blogs, possibly about afternoon tea” which made me laugh so hard.

colour choices

Asia Drinks Colours

The Result.The final logo. I also designed the business cards, letterhead and presentation folder.

final logo

Asia Drinks Logo


Asia Drinks Pattern


Asia Drinks Stationery