You either love it or you don’t


This week, I started a test to see if bidding sites are worth it, at least for the beginning online freelancer. I set out not to judge (the bidders, clients and the site) but I simply can’t help but be bothered by some of my observations, which I will detail in another post. But here’s one…

Some bidders are not individuals, but groups of designers who call themselves a design agency. They bid for logo design in the range of $40-$50. I can understand low prices when you’re just starting out, you’re still building your portfolio after all. But when, after 1500 projects and the bids remain in the same price range, it’s a strong indication that you view logo design nothing but a commodity.

Where’s the joy and the passion in that?


  • June 8th, 2012 /

5 Comments to “You either love it or you don’t”

  1. Perhaps it’s true that designers who settle for that $40-$50 for a logo, as you mention above, do commoditized design. But I think it’s just as true that they’ve revealed the real value of their work–especially when they repeatedly get projects from bidding sites and the like.

  2. Grace Oris says:

    Yes, that too, Stephen. Thanks for pointing it out.

  3. Sheila says:

    I think it becomes a numbers game. Say, these designers or “agencies” just bid on every single project they come across. They figure they’ll win one eventually. And if they win enough, even if it’s cheap, those figures add up. And of course they don’t spend more than an hour or two on each logo, otherwise, they’d be losing money. (Unless the work is being outsourced, which is a whole other can of worms.)

    Unfortunately, the clients have no idea. They think they’re getting the same thing that you and I offer, which is highly individualized, market-based concepts and custom design. But they’re not, they’re getting duped into buying cheap clip art under the guise of a unique logo.

    This always gets me a little mad, because in the end the client usually loses. And so do the rest of us.

    I have to keep reminding myself of something my amazing mentor told me: “They [cheap designers/bidders/design contests] are NOT your competition.” 🙂

  4. Grace Oris says:

    Hey Sheila. On the site, I’ve come across clients who have already hosted several projects and even left good reviews, also most likely gave repeat work to a few designers. Maybe they are aware but don’t mind (nor care). They’re thinking in terms of price and not value. Maybe you should add “…these clients are NOT your market either!” 🙂

  5. Sheila says:

    Hear, hear! That is very true, I’ve actually been doing a lot of research on marketing for myself, and a theme that keeps popping up is to be very selective about clients. Taking back control is something that all freelancers could use a leg up on.

    Hehe, I like that…those designers are NOT our competition, and those clients are NOT our target market! Nice 🙂

Leave a Reply

Your email address will not be published.