Design Logos Like a Pro | #5 How to Get Clients to Like Your Design

After going through the first four steps, this step is where you present your design proposals but I know you don’t need instructions on how to attach your PDF file, add a message and send the email. What I’m sure you’d like to know is how to get the client to concede that one of your proposed solutions is perfect for them or would require only a few minor changes. At the least, you could increase the chances of having your design accepted sooner.

Aim for the client’s approval even before doing any work.

The work of getting a client to like your design starts the moment you make contact. The way you communicate should inspire confidence and show your expertise. From the start, set your mind to building a good client-designer relationship—a collaborative one, say more “we’s” than “I’s.” Explain your design process and state the client’s role in it. However, be clear that you have been (or about to be) hired as the professional and are in charge. Just be careful not to come off as arrogant or a know-it-all though. That’s a real turn off and your work and relationship will suffer for it.

Stay in touch—give regular updates.

Getting the contract signed and the design brief agreed upon does not entitle you to just cut off all contact until the presentation stage. Keep the client in the loop. The more the client feels that he is part of the design process, the more likely he is to take well to your proposal later on. If at any point during the process, the client puts forward some information he may not have mentioned on the first step (it happens), listen and take those into consideration.

Be confident when presenting your design solutions.

Your confidence in your work will largely rely on how comprehensive the design brief is and how well you did your research. Since these are the basis of your concepts, you should be able to defend your proposals with a persuasive rationale. (I am assuming aesthetics as a given here…)

Give the client time.

Don’t bug the client. Allow enough time for him/her to study your designs. Clients can change their minds (hopefully to your delight) after some reflection.


How about you, what techniques can you add to ensure positive reactions to your logo design proposals?


  • March 6th, 2012 /