Would you put your legal case in the hands of a lawyer who claims to specialize in family law, criminal law and civil law?
Or trust a doctor who claims to specialize in cardiology, neurology, psychiatry and urology?
Here’s something I just found that I wrote awhile back and copy-pasted from a job site profile:
I am a Graphic Designer. I specialize in poster, ad, and wallpaper design but I can also design logos, business cards, stationery, reports, presentations, other marketing collateral, websites and banners. I also do photo-manipulations and photo retouching.
It’s the classic newbie mistake of doing business— “specializing” in everything, enumerating all you can do and trying to provide every possible service. I should have stopped at poster design, although of course things have changed a lot since then and I have now moved to logo design.
The field of graphic design is huge and varied. Do you think it would help or hurt your business if you chose just one area and really specialized?
Because for me, if everything was “special”, then nothing is.
What do you think about specialization in design ?