Acoustic Water Treatment Services
Client: Charles Lukey
The Project. AWTS is a certified reseller of the HydroFLOW product, a device designed to kill bacteria and reduce limescale in water pipes. The motto “clean water, clean pipes, no chemicals” encapsulates the company’s mission.
The Process. Luke and I worked together over email. Here’s a glimpse of how the project went.some of the sketches logo options
On option 1, the font used has a solid weight that gives a secure, trusted appearance that needs to be conveyed to new/potential clients. It has been slightly customized and with line going through to denote “clean”. A wave is also incorporated, both to represent water and the AC signal used by the technology. Option 2 represents the technology itself, with the electric signal going through the water/pipes. Luke thought option 1 was right on.color
The main color – red-orange, is used to express the power of the product and also to differentiate it from similar companies who usually use green and/or blue in their logos.