The Cheapest Designer

You can be the cheapest logo designer on the internet and attract a lot of clients with this  strategy. Of course it can work, at least up to a certain point. Because tomorrow, someone else will be cheaper. What would you do then, charge less?

A smarter way to go about it would be to charge what you’re worth and be “more” to your clients. More preferable to the next designer because you listen, you understand, you put yourself in their shoes, your designs are your best work. Your clients are comfortable working with you and enjoy the design process.

And they will come back to you with another project. They will also tell their friends about you. Not because of something they can measure like a dollar amount but for something intangible but has a greater impact.

  • March 11th, 2013 /
  • 3 Comments

3 Comments to “The Cheapest Designer”

  1. sheila says:

    Good reminder, Grace! It’s always difficult to compete when you see other designers charging a fraction of what you do, and it’s tempting to try and beat them by price. The only problem is, it’s often a race to the bottom. I once read, “never compete on price, because someone else will always be willing to go out of business faster than you!” 🙂

  2. Grace Oris says:

    Haha, that’s a nice way of putting it–going out of business! Thanks Sheila.

  3. The truth is the “quality” and the feedback is a nice story but in the real world, clients only listen to three words: money, time, cool. At this order.

    With all these new crowdsourcing webs like 99design, clients have all they want for little money. So…they win, you lose. And you must me be REALLY good to compite with this.