39 Ways to create the logo your client will love

logo-clients-will-love

  1. ask questions
  2. listen to what the client says
  3. listen for what the client does not say
  4. research
  5. ask some more
  6. brainstorm 101 ideas
  7. be original
  8. don’t be cliché
  9. don’t copy
  10. don’t be too abstract
  11. don’t be too literal
  12. sketch 101 ideas
  13. pick 2 or 3 of the best ideas
  14. redraw in vector
  15. use black only (and white)
  16. use gray if you have to
  17. choose professional fonts
  18. use a fancy font only if appropriate
  19. don’t use more than two fonts
  20. fix your kerning
  21. remember that light and thin fonts don’t print well
  22. balance the mark with the type
  23. zoom in to check for flaws
  24. zoom out to check for clarity
  25. add detail
  26. simplify
  27. rotate, flip, invert
  28. add color
  29. use color/s appropriate to the brand
  30. limit colors to 1, 2 or 3 whenever possible
  31. match colors wisely
  32. make sure color logo converts well in grayscale
  33. consider all possible uses
  34. do a reverse Google image search for similar logos
  35. recreate/redo logo if needed
  36. Photoshop logo in context
  37. repeat from #14 for other ideas
  38. present to client
  39. revise and finalize

What did I miss? Please feel free to add in the comments.

 

  • May 23rd, 2012 /

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