It took four months before inspiration struck and I finally created my current logo. Having previously hid behind usernames on spec sites, I didn’t need a logo until I decided to ditch spec work for good and start over using my real name. I then tried my name in varying typefaces and positions. I also came up with marks that I liked for maybe three days before I found them corny. Anyway, those four months don’t matter as I now have a logo I am happy with and have received a good number of compliments for.
The difficulty in using my name as my business brand is the lack of an instant visual association. Had I gone with something like “logolovenotes” that might have been easier. I could not be content with just my name spelled out and I wanted a logo not just for what I do but also for who I am.
One day while I was working, my toddler daughter came in. I suddenly remembered my baby pictures and I looked very much like her at that age. That’s when it clicked. The open-faced innocent look of a child. Exactly what I wanted to portray with my brand: friendly and approachable, can easily deal with people, always trying to view things from a different angle. These were just a few of the things I wanted to convey.
This is from the last page of my sketches and doodles before I finalized my logo in Illustrator.
It has been said that having oneself as a logo design client is more challenging than usual. I found this true for me. How about you, how did you come up with your brand name and logo? Was it easy on your part?